Wednesday, April 28, 2010


I recently worked on the Shelters International website, I was very happy to have this project fall into my lap. These folks are doing some good work. It's great to see an innovative, low-cost, and environmentally-friendly solution for housing. The shelters they offer could improve the lives of a lot of people. They also are part of a system that helps restore economies and ecologies. It's a win on every level.

It happened very fast. One day, I had a call from a sister Martha Beck coach. They needed someone who could write, and knew me through the Martha Beck coach forums. I was happy to lend a hand, and we went right to work on improving their website and brochure.

Part of their secret, I think, is that they are willing to act before getting everything right. Although their marketing strategy isn't complete, and they'd still like to improve their materials, and there's a hundred other things they could do before beginning to connect people to homes, they are driving right for the final benefit.

There's a lot to be learned from that. It really is so much better to act than to wait for perfection.

Anyway, I'm glad I was able to contribute. Please do take a look at their website and see the exciting ability they have to put people in homes in new ways. This kind of thing gives me hope for the future.